Telebanking - 2
Telemarketing also is being maximized overseas.
- First Direct Bank of London , a "virtual" bank--that is, a bank without branches.
- provides full-service banking via the telephone 24 hours a day, 365 days a year
- customers call First Direct's banking representatives to conduct any kind of financial transaction--from a simple balance update to organizing a personal loan or mortgage
- old-fashioned service via modern technology
- 87 percent of its customers have recommended the bank to a friend, and 28 percent of new customers joined the bank because of a friend's recommendation. Every day, First Direct receives as many as 10,000 service calls and more than 1,000 calls from people inquiring about opening accounts.