Telebanking - 3
Since branches don't always have a loan specialist, in many cases the phone actually is the best outlet to reach a (qualified) loan officer.
The " cocooning" factor is another consideration to account for the increased use of and reliance on telemarketing.
- Many people are more comfortable in their own homes, and for many reasons prefer to shop, work and bank from home. One reason is safety.
- Elderly with large savings accounts a natural market
- telephone survey by America's Research Group of Charleston, S.C., shows:
- 37.1 percent of the 1,003 consumers polled have changed the way they shop during the past year because of fear of crime
- 39.1 percent have changed their bank visiting behavior.