Telebanking Case StudyMidland - 1

• Midland of Britain added Banking by phone in 1989

  • designed to attract customers tired of queuing up at branches
  • began 24 hour bank-by-phone service 365 days a year.
  • similar to bank-by-phone programs pioneered by Bank of America* and Wells Fargo Bank* and hundreds of other banks in the United States
  • user of BASE24-atm and BASE24-pos
  • Services available over the phone will include:
    • account transfers
    • bill payments
    • apply for mortgage and personal loans applications
    • insurance policies and travel services.
    • 
      * both Bank of America and Wells Fargo are users of BASE24-atm and BASE24-pos

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