Bank Case Studies KeyCorp
launched its Electronic Commerce organization, which concentrates alternative delivery methods
- Cleveland-based bank has begun this 24-hour service because customers are increasingly conducting bank activities outside of branches
Bank Administration Institute study: about 40% of bank customers use telephones, automated teller machines and personal computers to conduct personal finance transactions.
Most popular among time-strapped young to middle-aged customers
any retail product available in the branch--including several hundred mutual funds available to customers through National Financial Services Corp.--through its four-year-old phone system.
By 1997, expects to have investment product sales via PCs
approximately 1,400 offices in 38 states and $ 68 billion in assets.