Bank Case Studies Natwest - 2
financial industry attempting to satisfy customer demand for convenience and reduced operating costs by providing banking through such channels as telephones, PCs, interactive television, and automated teller machines.
banks are expanding their physical presence with branches in supermarkets, malls, airports, and other nontraditional high- traffic areas.
Natwest is also testing an interactive television service in Monmouth County, N.J., that allows the bank to sell mortgages.
- Consumers are able to view information on financial products, and can see and consult with salespeople.
The bank, with Comcast Cable Communications Inc., wants to put the service into 5,000 households and real estate agencies this year.
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