Retail Challenger Case Study - Safeway - 1
UK’s Safeway launched interest-bearing debit “ABC Bonus” card with Abbey National:
- supermarket customers consumer loyalty program
- ABC Bonus allow customers to buy goods in other retail chains
- ABC Bonus account holders have access to 24- hour telephone banking
- able to withdraw cash from Abbey National's 1,500 cash machines.
- service will eventually offer further services such as mortgages,savings accounts, insurance, and consumer credit.