Retail Challenger Case Study - Safeway - 2
UK financial services has become the latest fashion in food retailing as supermarkets struggle in a fiercely competitive market
- Safeway's effort is a significant extension of Tesco's ClubCard Plus debit account launched last June in conjunction with National Westminster Bank.
- ClubCard Plus can only be used in Tesco supermarkets, although it does attract competitive interest rates.
- Sainsbury is planning to launch a bank in association with Bank of Scotland.
- Safeway ABC loyalty program has about 5.5m subscribers compared with 7m each for Tesco's ClubCard and Sainsbury's Reward Card
- Sainsbury is a user of BASE24-pos
Safeway is a user of BASE24-pos