THOMAS L. COYNER
Work Tel: +82-2-2198-2230 Personal Email: coyner@gol.com
Mobile: +82-11-9099-6195 Work Email: tom@softlandingkorea.com
EXPERIENCE
10/04 to Present
Soft Landing (Korea) Ltd. - President
(a Seoul, Korea based enterprise serving the international business community)
* Responsible for foreign software and high tech firms entering the Korean market
* Provides recruitment and weekly monitoring of clients' sales channel performance
* Performs market research and updates pertinent to clients' needs and interests2/97 - 9/04
ACI Worldwide (Korea) Ltd. - Korea Country Manager
(a subsidiary of Transaction Systems Architects, Inc., Omaha, NE)
* Responsible for Japan and Korea sales and marketing activities through 8/98
* Exceeded assigned all sales goals during my years in Japan and Korea
* Reassigned to focus on Korea sales & marketing upon company's 7/98 reorganization
* Recognized twice as Salesperson of the Year (1999 & 2000) for Asia-Pacific
* Surpassed assigned personal 12-month sales quota by 20% during the first six months;
then substantially more than doubled (267%) the sales quota for the entire fiscal year (10/99~9/00)
* Set up Korea operations in November 2000
* Expanded and managed Korean sales channels from one to three
* Among the very first sales managers to introduce next generation products to market (2002)6/94 - 1/97
UB Networks K.K. - Consultant, Market Development Director, Marketing Director
* Hired as Consultant to successfully manage first Interop Tokyo show
* Hired as Market Development Director on Aug. 1, 1994
* Reassigned as Business Development Director on Feb. 1, 1996
* Promoted to Marketing Director on July 1, 1996
* Established PR function, direct marketing and ongoing seminars
* Responsible for sale of $1.3 million networked virtual reality project
* Directed product advertising campaigns
* Developed & implemented Channel Development and Services Marketing programs
* Served as Chair of The ATM Forum's Asia Pacific Market Awareness Committee
* Helped close business for multinational firms such as Jardine Fleming and implement service contracts such as Texas Instruments10/91 - 6/94
American Software Japan K.K. - Representative Director
* Established the Tokyo Office, hired Japanese staff
* Helped to establish Korean operations
* Personally sold $400,000 of licenses and services during first year
* Developed marketing channels through Big Six and international consulting firms
* Developed and implemented marketing plans4/90 - 10/91
Computer Associates K.K. (Tokyo) - Multinational Account Manager
* Leading Account Manager for May and June 1991
* Conducted market surveys
* Developed 1991 Marketing Plan for Japan operations
* Worked effectively using Japanese language in dealing with management and clients12/88 - 3/91
Computer Associates Inc. (California) - Account Manager
* Sold utility software for IBM mainframe and DEC VAX computers
* Regional "Salesman of the Month" after two months in sales8/87 - 11/88
University of Southern California - Graduate School of Business (Los Angeles)
* Developed a business plan used by a $100 million U.S. company to enter the Japanese software market
* Conducted market research for Tymnet telecommunications to enter the Chinese market
* Performed a feasibility study for marketing a multi-cultural management training for Japanese companies in the U.S. for an American consulting firm5/84 - 7/87
Isuzu Truck of America - General Administration Manager (South El Monte, California)
* Streamlined overhead costs during company start up and expansion by introducing personal computers
* Selected, negotiated contracts and managed all telecommunications equipment and services
* Negotiated $600,000 in lease contracts, managed construction and operation of corporate and regional facilities
* Developed an employee handbook and established all personnel policies1/82 - 4/84
Hitachi Consumer Products of America - Human Resources Asst. Mgr. (Anaheim, CA)
* Improved plant profits by developing and selling management on an aggressive safety program that reduced industrial accidents by 75%
* Reduced inventory shrinkage by 20% by revamping plant security programs
* Developed and directed public relations program to assimilate Japanese corporate presence into the community
* Managed and conducted employee relations activities between local employees (including Koreans, Vietnamese, Filipino, Latin American and other immigrant groups) and Japanese management
* Upgraded employment practices toward U.S. minorities3/80 - 12/81
C. Itoh Electronics - Personnel & General Administration Assistant Manager (Los Angeles)
* Created first personnel expense controls by developing and successfully implementing comprehensive compensation programs based on extensive industry surveying
* Negotiated major capital assets purchases11/77 - 10/79
The Chase Manhattan Bank/Korea - Personnel Supervisor (Seoul)
* Budgeted and administered both local and expatriate compensation programs
* Negotiated collective bargaining contracts with Korean union
* Managed in-house training programs on letters of credit, credit analysis, loan documentation, etc.
* Coordinated three-year country business planning activities8/75 - 7/77
U.S. Peace Corps/Korea - Volunteer (rural villages)
* Persuaded rural educators into using new English instruction methodologies
* Created and managed an English program for U.S. AID and the Korean Ministry of AgricultureEDUCATION
MBA - International Business, 1988 - University of Southern California
BA - Japanese Language & East Asian Studies, 1975 - University of Colorado
Waseda University, Tokyo, 1970-72 - Japanese language and liberal artsFOREIGN LANGUAGES
Japanese - Strong reading, writing and conversation
Korean - Good reading, writing and conversation
Mandarin Chinese - Basic hearing and readingPROFESSIONAL & COMMUNITY AFFILIATIONS
Royal Asiatic Society, Korea Branch - Treasurer (2004 - Present)
Seoul Hash House Harriers - 2003~2004 Grand Master (2000 - present)
Seoul Rotary Club - 2004~2005 Vice President (2002 - present)
Red Cross International Volunteers - Volunteer (2003 - present)
Seoul Gaels Gaelic Football Club - Charter Chairman (2002 - present)
Seoul 2002, 2003, 2004 St. Patrick's Day Parade/Festival Organizing Committee - Chairman
Irish Network Korea (later merged with Irish Association of Korea) - Founder/Chairman (2002 - present)
Seoul Monthly Meeting, Religious Society of Friends (Quakers), member (March 1998 - present)
The ATM Forum - Asia-Pacific Market Awareness Committee Chair (July 1995 - June 1996)
International Computer Association (ICA), Tokyo - President (1993 - 1995)PUBLICATIONS
"Marketing" Chapter, Soft Landing in Japan, Version 2.0J, American Electronics Association, Tokyo, 1992
"Telecommunications Marketing in the People's Republic of China," Advances in Telecommunications Management, JAI Press Inc., London, 1990.
Two Essays and Cover Introduction, An Anthology of Ham Sok Hon, Samin Books, Seoul, 2000.
"Korea's Religious Spectrum," Korea Insight Guide, Apa Productions Ltd., Hong Kong, 1981.
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