YERI CHOI COYNER

E-mail: yeri@ontarget.co.kr                                                                                         Phone: 82-2-764-8387
Mobile Phone: 82-11-355-8387                                                                                         Fax: 82-2-747-7653
                                                                                      

PRESENT 

Independent trainer and consultant, President of OnTarget Consulting

• Provide sales performance consulting
• Design and conduct Professional Selling Skills training 

Serviced Clients:
Johnson & Johnson Medical, Korea
Lufthansa Cargo, Korea
BMW Korea
Beautiful Foundation (Korea)
Dacom (Korea)
Innovex Japan (Japan & Korea)
Nihon Keizai Shinbun (Japan)
Volvo Cars Japan
Panache (Japan)
Paradyme (Japan)
Fastnet, a subsidiary of Canon (Japan)  

PREVIOUS WORK EXPERIENCE

 Japan Country Manager for LEXIS-NEXIS (a wholly owned subsidiary of Reed-Elsevier plc)
full-text online database for legal, business and financial information (August 1994 to April 2000)

• Set up Japan sales office
• Developed and applied localized sales and marketing plans focusing on consultative selling and efficient customer service, which resulted in annual revenue growth of  25% the first year, 45% second year, 33% third year , and 18% fourth year, and  21% fifth year 
• Upgraded Japan branch ranking from bottom to top in Asia Pacific region within two years
• Hired and trained seven people, four of whom got promoted within or after one year.  

Major Projects Undertaken  

• Developed sales training program and conducted ongoing sales training for Japan sales force
• Took over distributors’ accounts converting them into direct sales accounts, which took three  years to complete the process for all three distributors in Japan
• Created a local customer service function for the maximum customer satisfaction and reduced   the account cancellations by 70%
•  Initiated and helped create comprehensive Japanese customer database
• Planned and managed two industry’s major trade shows annually
• Took the business unit out from under a sister company to form a new Japanese corporation.   

Freelance Sales Trainer (January 1994 - July 1994)

• Provided sales training to company with sales teams in Tokyo    

The Canadian Chamber of Commerce in Japan - Advertising Sales Representative
(January1992 - January 1994)

• Established and implemented advertising sales plan for The Canadian journal to double the previous sales volume
• Created simple advertising contents
• Negotiated with printers and other vendors 

Downey Savings and Loan, California - Loan Representative (August 1989 - December 1990)

• Sold residential real estate loan packages
• Ranked in top 5% of firm's loan representatives  

Century 21 International, California -Realtor  (July 1983 - July 1989)

• Progressive volume of sales up to more than $4+ million per year (1988)
• Recruited and trained three salespeople
• Top Seller for Orange County among 1,300 Agents (1988) 

Amdahl Telecom, California - Purchasing Dept. Secretary (April 1980 - July 1982)

• Provided administrative support 

Yong-in Girls’ High School, Gyong-gi-do, Korea – English Teacher (1977)     

EDUCATION

• Train-The-Trainer , Xavier University, Ohio
• Small Business Management , Fullerton College, California
• Dale Carnegie , California
• General and Cost Accounting , UCLA, California
• BA - French Language Education , Gyongbook National University, Daegu, Korea
• Gyong-book Girls’ High School , Daegu, Korea 

PROFESSIONAL ASSOCIATIONS

• American Society of Training and Development , 2000 –
• Toastmasters International ,1989 – 
• President and founder of “Seoul Toastmasters Club”
  -     Founder of Tokyo “Tozai Toastmasters Club” and served as an officer for two years
  -     Active member in “Tri-City Toastmasters Club” in California
• American Chamber of Commerce in Korea , 2001 – 
• International Computer Association , 1999 – 2000
• American Chamber of Commerce in Japan , 1994 – April 2000
• Foreign Executive Women, 1990-1994 Networking group for foreign women working in Japan
• Success Systems, 1989 - 1990 Professional Network Association; North Orange County, California Chapter - Founder   

LANGUAGES

• English - Fluent Conversation, Reading and Writing
• Japanese - Fluent Conversation, Reading and Writing
• Korean - Native

PUBLISHED ARTICLE

Smashing the Six Shibboleths of Korean Sales - A consultant focuses her sights on outmoded thinking among Korea's sales forces - and what changes they need to implement if they are  to remain competitive, Yeri Choi Coyner,  American Chamber of Commerce in Korea, May-June 2001